Word Well
Language Learning Platform
Overview
Wordwell is a revolutionary language learning app designed to make language acquisition accessible to everyone, no matter where they are or what their background is.
Problem Statement
Language barriers hinder effective communication and connection, requiring an accessible and engaging platform to overcome them.
Traditional language learning tools often lack personalization and real life practice opportunities, making it harder for users to achieve fluency.
Limited availability of languages and dialects in existing platforms excludes many users, reducing inclusivity a for a global audience.
Possible Solution
Develop Personalized Learning Paths to tailor lessons to individual users proficiency levels, goals, and learning styles.
Design interactive games and engaging multimedia resources to make the learning process enjoyable and keep users motivated.
Provide opportunities for users to practice with native speakers and continuously add new languages and dialects to promote inclusivity.
Design Process
Discover
Competitive Analysis
Interviews
User Research
User research was a vital component in creating a language learning application. The goals of this research was understand how to enhance the users experience by integrating personalized, adaptive learning paths and engaging multimedia content. Conducting research also helped identify what the leading standard is within the industry.
Five users who are currently learning languages were interviewed regarding their experiences and preferences.
Interview
Questions:
What languages are you currently learning or have learned in the past?
What motivates you to learn a new language?
How do you stay motivated throughout your learning journey?
Do you prefer structured lessons or more flexible, self paced learning?
Do you use language learning apps, websites, classes, or other resources? Which apps do you use?
How much time do you dedicate to language learning on this app each day or week?
Do you have a specific routine or schedule for learning on the app?
If you had a magic wand and if you could change anything about the ed-tech industry what would change?
A competitive analysis was conducted between Wordwell’s direct competitors, Memrise, Babbel and Duolingo. These are the most popular app’s in the language industry.
Competitive Analysis
Key Findings:
Memrise excels in content variety and user generated courses with strong gamification, though it can be complex and lacks in depth grammar explanations. Duolingo offers extensive free content and engaging gamification with a wide range of languages, but it can be simplistic and repetitive. Babbel focuses on practical conversation and structured lessons with comprehensive grammar and real life scenarios but requires a subscription, offers fewer languages, and has less gamification. To differentiate Wordwell will need to combine expert designed content, balance vocabulary and conversation practice, incorporate cultural insights, ensure accessibility with free content, and regularly update based on user feedback.
Define
User Persona
Journey Map
Pain Points
User Personas
I created three user personas to understand the needs, goals, behaviors, and challenges of the users.
I created a visual representation to provides insights into how user achieves their goals and highlights pain points, opportunities, and areas for improvement.
Pain Points
Pain Points
Key Findings:
Lack of Motivation was one of the main struggles users were having. Users stated that they had difficulty staying motivated due to monotonous lessons, lack of immediate progress, or repetitive content.
Users have difficulty finding opportunities to practice speaking with native speakers or engaging in realistic conversations.
Users expressed difficulty with balancing language learning with their other commitments, like work or school, which leads to inconsistent habits.
Kevin’s Journey Map
Ideate
User Flows
Site Map
Site Map
Wordwell's site map is designed to ensure a seamless and intuitive user experience. The home screen provides quick access to all main features, including the user’s personalized learning dashboard, which displays progress, upcoming lessons, and achievements.
This is the user flow for Wordwell’s onboarding process. The process includes creating an account and answering 5 questions to create a personalized learning path for the user.
User Flows
Design
Style Guide
Wire Frames
Visual Design
Wordwell features a soothing and modern color scheme with various shades of green and blue. These colors were chosen for their calming and inviting qualities, creating a welcoming atmosphere that encourages users to immerse themselves in the learning experience.
Style Guide
Wire Frames
Wordwell's wireframes focus on simplicity and functionality, ensuring that users can navigate the app with ease, stay motivated, and access the tools they need for effective language learning.
Wordwell's prototype is a functional model designed to test and refine key features and interactions. It includes a home screen with personalized learning paths, a courses interface for exploring languages, a practice module for engaging with native speakers, an explore section for additional resources, and a profile management area for tracking progress and managing settings. This prototype helps gather feedback and make improvements before final development.
Visual Design
