Project Overview

Bliss coffee lounge is a local cafe located in the small town of somerville. The coffee lounge is known for their Unique drinks that look great, taste amazing, and keep you powering through your day. Bliss coffee lounge not only offers a variety of delicious drinks but also some great food. The cafe hosts open mic nights every Thursday making this the perfect local hangout spot.

Problem Statement

Bliss Coffee Lounge currently doesn't offer an online ordering system, which is resulting in a potential loss of customers who seek the convenience and efficiency of placing orders online. This absence is contributing to longer wait times during peak hours, negatively impacting customer satisfaction and reducing overall sales opportunities.

Possible Solutions

To address the lack of an online ordering platform, Bliss Coffee Lounge is determined to develop and integrate a user friendly online ordering platform. This will allow customers to conveniently browse the menu, customize their orders, and make secure payments, all from their desktop or mobile devices. The goal is to streamline the ordering process, reduce wait times, and enhance overall customer satisfaction.

Design Process

User Research

User research was a vital component in adding an online ordering feature to Bliss’s website. The goals of this research was understand how to enhance customer experience by integrating an online ordering feature. Conducting research also helped identify what the leading standard is within the industry.

Target Audience

Bliss Coffee Lounge caters to a diverse and broad audience which includes the following:

Young Professionals

Tourists

Students

Families

Competitive Analysis

A competitive analysis was conducted between Bliss Coffee Lounge’s direct competitors, Eminato and Ambee Coffee. These coffee shops are small businesses nestled in the heart of Somerville.

In conclusion Eminato and Ambee Coffee Co. excel in creating seamless, user friendly online ordering experiences. Eminato stands out for its clean design and secure payment options, while Ambee shines with personalized recommendations and integrated loyalty programs.

User Persona

Site Map

I revamped the information architecture to support online ordering, ensuring order accuracy, providing online ordering with in-store pickup, and reducing wait times. These changes enhance customer convenience and boost revenue.

User Flows

I designed user flows for both the happy path and unhappy path at Bliss. The happy path represents the ideal online ordering experience, while the unhappy path addresses scenarios where selected items are out of stock.

Style Guide

Bliss Coffee's color scheme features earthy tones that evoke a sense of comfort and relaxation. The palette includes rich browns, soft creams, and vibrant accents of green and pink.

Wire Frames

Bliss Coffee Lounge’s wire frames offer a clear, organized blueprint for the website's structure and functionality. The wire frame design prioritizes user friendly principles to facilitate seamless online ordering. The wire frames aim to create an efficient and enjoyable online ordering experience that meets the needs of customers while supporting the business's operational goals.

Web

Bliss Coffee Lounge’s wire frames for web offer a clear, organized blueprint for the website's structure, functionality and online ordering.

Mobile

The mobile wire frames for Bliss Coffee Lounge are designed to provide a seamless and user friendly experience, ensuring that customers can easily navigate the site and place orders from their smartphones.